One of the versatile tools to market a new product or service is through marketing flyers. These help one to attract new users or customers, announce special launches or sales as well as promote any aspect of a product line or service even. Usually flyers that are used by businesses are in the form of tri fold brochures or leaflets. Today online brochures are also in vogue as well as ads that are left on door handles.

How to decide on the type of flyer?

As there are different kinds of flyers designs and ways of marketing them, the kind to use and how to circulate them need to be thought about initially. The companies that enlist the help of marketing or ad agencies usually get the experts to decide on the flyer design and promotional activities. The flyers are usually made part of a larger promotional campaign where even business card printing is also included. Try this page for more info on business card printing in Sydney.

Tri fold brochures

Among the different flyer designs the tri fold brochures are common. These can be used by different businesses. They are compact and easy to print. The brochures can also be printed in a way that a lot of information is included in them. They can be effectively displayed on reception desks where customers can view them and gain necessary information about products and services. These flyers are usually provided in large amounts and kept available for free pickup by different customers, akin to business card printing.

Leaflets

This is another category of marketing flyers. The leaflets usually are smaller forms of printed ads that contain lesser information than tri fold brochures. They are inexpensive to print and hence, can be used for door to door advertising campaigns. They are usually kept on car windshields, on the door handles of houses and handed to people passing by on the streets. The main aim is to get the information across to a wide range of audience or target customers. As such flyers are inexpensive to print, they can be easily designed with the aid of photo editing software and printed out as handouts.

Digital brochures

These are digital forms of printed flyers. They are designed in similar ways as one would design flyers on computer software. Instead of printing them out, one would only send them as email accompaniments to lists of potential customers. Though many customers find it annoying and list such mailers as spams, they are akin to flyers that are handed out in the real world and seen or thrown away by different people. Digital brochures serve the same purpose as flyers, to provide information about a company’s product or service as well as inviting people to visit a store or website for more information and interaction.