In real estate they say that the three most important factors to sell any property are location, location, location. This same idea could be used in selling a product. Need may be the first and most important factor for the product itself, but look is following it closely behind, and may be the third most important factor as well. Everyone must wear some form of pants when they are out, but if they don’t look right to the person they aren’t going to wear them. If a food item looks bad on the label it is not being bought, no matter how tasty it may be. This means that the look of the item on the label has to be considered as just as important when the product is being made.
The design of the product is incredibly important, because it is actually what the customer will see before they buy the product. It is like items on the menu. If a meal looks unappealing in the list it is not going to be purchased, no matter how good it may be. People are simply going to be turned off by it. This also works in developing the right kind of packaging for a product. Designing a quality product package has just as much importance to the success of that product as the product itself. Homepage in finding the right company to make your product design.
Barcode Layout is Important
When designing a product it is important to place the barcode in a place that is easy for consumers to find as well as that prints well for computer scanners to be able to easily read. When a company is considering who will print their packaging for them it is important that they find a company that produces high quality GS1 product barcode labels printing on the box or label. This means that those who want to sell the product need to take the time to find the right printer to fit their needs.
When designing the packaging it is important to consider where the barcode will appear. Retailers like consistency in the way packages are designed to make sure it is easy for their employees to find barcodes and labels. It is to the advantage of the product owner that they go out and look at how products that are similarly packaged have their barcodes placed on them. This will give a clear idea of how they should appear on their own package. This may seem trivial but if a retailer finds your product difficult to work with in any way then the product designer is only hurting him or herself.
It is a good idea for product sellers to consult the company that will be doing the barcode labels printing and see if they have some suggestions as to how the label could be designed. They have dealt with this business for some time, and may have some really good suggestions that could help in determining the right look for a product’s package. Again, this may not seem like a big deal, but everything that a company or individual can do to make their product more appealing to retailers and customers is only going to help them in the long run.